Even though email has been around for more than 25 years, it remains one of the most effective marketing methods available. It may not be as “sexy” as some more recent marketing strategies, such as push notifications and social media. However, it is still quite effective at converting visitors into paying clients.
We may dismiss social media notifications and put our phone calls on hold, but we still pay attention to our inboxes. You have access to a person’s attention if you can get into their inbox, and there are few things more important than a person’s attention.
Simply put, you should be building your email list if you operate a business of any kind. Every address on that list is a possible customer and a potential bank account.
As your list increases, you’ll be able to communicate more directly with folks who are interested in your company. That is, after all, what an email list is, and it’s a list of folks who have shown interest in your company.
However, developing an email list is not an easy task. People aren’t going to offer you their email address on the spur of the moment. You’ll learn 13 tactics in this eBook to help you quickly grow your email list.
Strategie#1: to create valuable content
It’s easy to get started with strategies like pop-ups when establishing an email list. However, if you start with techniques, you’ll miss the big picture, and you won’t be able to efficiently expand your email list if you miss the big picture.
What’s the big picture, then? Giving consumers a compelling reason to provide you with their email addresses is critical. To put it another way, first produce value. They want to know that the emails they’ll get from you will benefit them.
So, how do you convince people that you’ll be a valuable addition to their inbox? By regularly producing great content for your website and then marketing it via email. The content should address their most pressing concerns, go deeply into certain topics, and provide answers to their most pressing queries.
Yes, you will send out promotional emails about your products or services at times. People will be a lot more likely to join your list and stay on it if they know they’ll be receiving extremely valuable, non-promotional information regularly.
You must understand your audience to generate high-value content. What are their most pressing concerns? What are they seeking in terms of immediate fixes and long-term solutions? What is the most efficient way for you to serve them? How can you guide them and assist them in overcoming their difficulties?
Strategie#2: Create pop-ups as a second strategy
One of the most simple ways to collect email addresses is pop-up email forms. When you visit a website, a pop-up appears asking to join an email list. You have the option of signing up or closing the box. They can be obtrusive, but their conversion rates are usually rather high.
Pop-ups can be made to be less invasive in several ways. To begin, you can make them appear only once in a while. Second, you can set the email box to appear after a particular period to not interrupt your website’s reading experience right away.
Tell people why they should join your email list in your pop-up. “Please subscribe to our email newsletter. “Don’t simply say it.”. Tell them what they’ll get for joining your newsletter in exchange for their email address.
There is a lot of software out there that makes creating gorgeous pop-up boxes a breeze, including:
- Thrive Leads
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