Email Importance
Even though email has been around for more than 25 years, it remains one of the most effective marketing methods available. It may not be as “sexy” as some more recent marketing strategies, such as push notifications and social media. However, it is still quite effective at converting visitors into paying clients.
We may dismiss social media notifications and put our phone calls on hold, but we still pay attention to our inboxes. You have access to a person’s attention if you can get into their inbox, and there are few things more important than a person’s attention.
Simply put, you should be building your email list if you operate a business of any kind. Every address on that list is a possible customer and a potential bank account.
As your list increases, you’ll be able to communicate more directly with folks who are interested in your company. That is, after all, what an email list is, and it’s a list of folks who have shown interest in your company.
However, developing an email list is not an easy task. People aren’t going to offer you their email address on the spur of the moment. You’ll learn 13 tactics in this eBook to help you quickly grow your email list.
Strategie#1: to create valuable content
It’s easy to get started with strategies like pop-ups when establishing an email list. However, if you start with techniques, you’ll miss the big picture, and you won’t be able to efficiently expand your email list if you miss the big picture.
What’s the big picture, then? Giving consumers a compelling reason to provide you with their email addresses is critical. To put it another way, first produce value. They want to know that the emails they’ll get from you will benefit them.
So, how do you convince people that you’ll be a valuable addition to their inbox? By regularly producing great content for your website and then marketing it via email. The content should address their most pressing concerns, go deeply into certain topics, and provide answers to their most pressing queries.
Yes, you will send out promotional emails about your products or services at times. People will be a lot more likely to join your list and stay on it if they know they’ll be receiving extremely valuable, non-promotional information regularly.
You must understand your audience to generate high-value content. What are their most pressing concerns? What are they seeking in terms of immediate fixes and long-term solutions? What is the most efficient way for you to serve them? How can you guide them and assist them in overcoming their difficulties?
Strategie#2: Create pop-ups as a second strategy
One of the most simple ways to collect email addresses is pop-up email forms. When you visit a website, a pop-up appears asking to join an email list. You have the option of signing up or closing the box. They can be obtrusive, but their conversion rates are usually rather high.
Pop-ups can be made to be less invasive in several ways. To begin, you can make them appear only once in a while. Second, you can set the email box to appear after a particular period to not interrupt your website’s reading experience right away.
Tell people why they should join your email list in your pop-up. “Please subscribe to our email newsletter. “Don’t simply say it.”. Tell them what they’ll get for joining your newsletter in exchange for their email address.
There is a lot of software out there that makes creating gorgeous pop-up boxes a breeze, including:
- Sumo
- Thrive Leads
- OptinMonster
- MailMunch
Strategie#3: Create A Landing Page
Landing pages differ from pop-up boxes in that they are full-fledged pages dedicated entirely to collecting email addresses. To put it another way, they’re not a box that appears when someone reads one of your blog entries or goes to your home page. They’re a single page created just for the goal of collecting email addresses.
Creating customized landing pages has several advantages:
When someone asks how to join your email list, you can send them directly.
You can include more information than you can on a pop-up on these.
You can make many landing pages for various purposes.
Landing pages can be made in a variety of ways. You can have one programmed for you. This is likely only required if you require very specific adjustments. You can also create a landing page with landing page software. This is the most common and straightforward method for creating landing pages.
You need to provide visitors with a compelling reason to join up through your landing page, just like you need to give them a compelling reason to sign up using pop-up boxes. Always remember to respond to the inquiry, “What do they gain from it?”
Strategie#4: Give Away Lead Magnets
A lead magnet is a freebie that you give away in exchange for someone’s email address. The participants are “leads,” The giveaway is a “magnet” that draws them in. A lead magnet can be made out of almost anything. Said it must be valuable enough to persuade someone to provide you with their email address.
Lead magnets include the following:
- Checklists
- EBooks
- Sheets of cheats
- Samples of products
- Coupons for discounts
- Templates
- Trials are available for free.
- Case studies
- Webinars
- Podcasts
- High-quality content
There are a few things to bear in mind regarding lead magnets. Send the lead magnet as soon as someone offers you their email address. People will be irritated if you make them wait.
Lead magnets must be extremely valuable. People will not give you their email address if they aren’t.
Focus on all of the benefits consumers will receive if they download the lead magnet while crafting the pop-up or landing page copy.
Strategie#5: Hold a contest
It isn’t easy to top a giveaway to grow your email list. It works like this: folks must first provide you with their email address to join up for the prize.
You can give away almost anything, including basic things, consultation sessions, digital downloads, and everything in between. The only thing that restricts you is your inventiveness.
People are more inclined to sign up for a larger and better prize contest. So, when it comes to putting up your prize package, consider big and better.
To make it simple for people to enter and determine winners, you can use a giveaway platform. There is a slew of giveaway platforms to choose from, including:
- KingSumo
- io
- Rafflecopter
- ViralSweep
If you’re unsure about the legal terms in your state or country, consult an attorney. The laws of each jurisdiction govern prize giveaways.
Strategie#6: Facebook Ads
You may use Facebook Lead Ads to offer lead magnets and collect email addresses right from the platform. People can fill out a form and download a lead magnet without leaving Facebook. This is a very effective way to increase your email list size.
Over 2.5 billion people use Facebook every month. You can be certain that your target demographic often uses Facebook. Additionally, their advertising platform allows you to target highly particular people with your adverts.
You can engage with your ideal customer thanks to targeting very specific audiences. You may populate your list with highly interested prospects rather than fill it with those who come to your website at random.
You may reduce the amount of effort required for someone to join your email list by employing Lead Ads. They don’t need to visit your site, wait for a pop-up, and then input their email address.
Strategie#7: Use Content Upgrades
This is how content upgrades operate. First, you must generate a high-value piece of content, such as a comprehensive blog entry. Then you make an “upgrade” to go along with the blog article. People must give you their email addresses to gain access to the upgrade.
The fact that you’re not disrupting the content experience like you would with a pop up is one of the reasons why content updates work so well for list building. Instead, you’re providing them with something useful to add to what they’re already reading.
When designing a content update, the upgrade must add value to the information they already read. To put it another way, you’ll need to:
Approach the subject from a different perspective.
Include any additional information that was not included in the original content.
Make something to go along with the original content.
A checklist, which essentially summarizes what you stated in the blog post in a simple, easy-to-digest manner, is one of the easiest content improvements to develop.
Strategie#8: Create A Free Tool
Creating a free tool can be an extremely effective approach to adding thousands of new subscribers to your mailing list. It’s a basic but successful strategy. People have to give you their email addresses to use the tool.
CoSchedule, for example, developed a tool called “Headline Analyzer,” which evaluates and grades blog post headlines. But there’s a catch: you have to join up for their email list before you can see your score.
In exchange for a person’s email address, many SEO businesses will provide a quick SEO audit of a website, and many real estate brokers will provide an estimate of how much a person’s house is worth.
If you don’t have the technical know-how, you may find someone to develop a tool for you on Upwork or Fiverr. You’re only restricted by your imagination when building an agency. It only has to deliver a useful service.
Strategie#9: Create Quizzes
Quizzes are really popular. It’s why quizzes like “Which Harry Potter Character Are You?” are so popular on sites like Buzzfeed. Quizzes are also a great technique to increase the size of your email list. You build a quiz, and all people have to do is provide you with their email address to receive the results.
But here’s the issue about quizzes and list building: the examinations must be directly relevant to your business. You might be able to get a lot of people to complete a “Which F.R.I.E.N.D.S. Character Are You?” quiz, but most of these people won’t be interested in your business. Your survey should be tailored to your target customer’s aims, preferences, aspirations, and pain areas.
The most important thing is that your questionnaire should appeal to those likewise interested in your products or services. Your objective isn’t merely to get as many individuals to take the quiz as possible. Your goal is to get the RIGHT people who want to collaborate with you to take the quiz.
You want your quizzes to provide value to the individual who takes them, just like lead magnets. It’s not simply about getting their email address. In exchange for their email, you want to give them something useful.
Strategie#10: Use social media to promote your mailing list
Promote your email list regularly through your social media outlets. When advertising your list, though, don’t just say, “Hey, join my email list!” If you promote it this way, you’re unlikely to receive many signups. Give your social media contacts a compelling incentive to join your mailing list instead.
How often should you post on social media about your email list? Enough that people are aware of it, but not that it appears to be spam. The more value you add to social media, the more likely others will pay attention to what you’re saying.
When your ideal prospect sees you consistently providing valuable material on social media, they’ll be much more willing to join your email list when you ask.
Strategie#11: Add Social Sharing Buttons To Your Emails
Almost all email service providers (ESPs) allow you to include social network sharing buttons in your messages. These are included in your emails so that recipients can share them with their social media friends.
You may broaden your reach beyond your email list by allowing users to share your emails. If they enjoy it, people will share your content with their friends, coworkers, and others.
More shares = more web traffic, assuming you’re connecting back to your website in your emails. Furthermore, by including social media sharing buttons, you improve the user experience for individuals on your email list, increasing their likelihood of sharing.
Create emails that make people want to share the stuff you’ve created. Most individuals do not consider emails in this light. They bash them out and distribute them to their mailing list without hesitation. However, doing things this way won’t result in many people sharing your emails on social media.
Strategie#12: Add A Link To Your Email Signature
Every email you send is a chance to grow your email list. Said, in your signature, include a link to one of your email list-building strategies.
You could, for example…
Include a link in your signature inviting visitors to participate in a quiz you’ve made.
Include a link to a landing page where your free eBook can be downloaded.
Consider having your staff add something similar to their email signatures if you have them. The more individuals that include it in their signature, the more email signups you will get.
Strategie#13: A/B Test Everything
A/B test everything when it comes to growing your email list. A/B testing is comparing two things to find which one performs better. Use the one that works best once you’ve figured out which one it is.
Instead of utilizing a single pop-up on your website, you could build two and compare the results to see which one generates the most email signups. Use the one that gets the most email signups once you’ve figured out which one it is.
The idea of A/B testing is to determine what performs best and then concentrate your efforts on those variants.