Keywords Specific Ads Equals Higher Search Engine Rankings

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Keywords are an important part of creating a website, and these are the terms that search engines use to classify and rank your pages. If your site is about ‘writing articles,’ for example, your keywords can include ‘writing,’ ‘articles,’ ‘article writing,’ and so on.

What are keywords and how to use them on our website?

Many web designers and search engine optimization experts advise finding as many keywords as possible.

They recommend employing several internet tools and software packages to find leading keywords to search for keywords. This appears appealing at first glance, yet it contradicts logic.

Let’s look at what a search engine is trying to do. Its job is to find pages that match a given search query entered by a web surfer. The better it is for users if the pages it serves up closely match the search phrase.

When delivering the appropriate content to their consumers, search engines must be as precise as possible. Otherwise, the web visitor will move on to another site.

Consider yourself a search engine algorithm, a mathematical program that determines the likelihood of any online page matching the search word entered. You’ll be perplexed if the page has hundreds or thousands of keywords.

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Is this web page, for example, about ‘article writing’ or ‘feature writing for journalists? They’re not the same thing. You’ll conclude that the page is relevant, but not exceptionally so. So you put it at the bottom of the list.

But what if the keyword ‘article writing’ appears numerous times on the page? You’re crystal aware that the page is about article writing, and therefore you give it a high ranking. Indeed, it’s not relatively that straightforward.

However, this is how search engine technology works. It attempts to locate the most relevant pages corresponding to the search query.

For Internet marketers, this means creating different pages for each term. Concentrate each page on a single keyword. Use the headers, subheadings, page text, page title tag, and Meta tags.

Avoid using many vital terms on a single page because this confuses search engines and decreases your ranks. Forget about having hundreds or thousands of keywords. You will see increased page traffic if you focus on single pages that match single keywords.

This method also applies to Google Adwords. Each ad should only apply to a few keywords; you receive substantially higher click-through rates and thus lower advertising costs when you only have a few keywords per ad.

If you have hundreds of keywords, you’ll discover that having keyword-specific advertising, rather than one ad with hundreds of keywords, will yield better results. As a result, ignore the recommendation to stuff your pages and ads with keywords and make an effort to be specific.

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